Evolution of Asphalt Shingles: Meeting Homeowners’ Demands for Strong and Visually Appealing Roofs


In a world where homes are considered an extension of oneself, the importance of a strong and visually appealing roof cannot be underestimated. How has the roofing industry, especially the asphalt shingle sector, evolved to meet these increasing demands and challenges? Let’s explore the past and present to understand how homeowners can make informed decisions in this dynamic landscape.

After World War II, the United States experienced a surge in economic growth, leading to a high demand for roofing materials, particularly asphalt shingles. Manufacturers responded by increasing production capacity and introducing innovations like fiberglass as a base mat, which improved durability and production speed.

The fiberglass revolution brought resilience to shingles, reducing the need for additional protection. However, this led to market saturation in the 1970s, causing price crashes and industry consolidation. Owens Corning’s acquisition of the Fry Roofing Company marked a significant milestone during this period.

In the 1990s, companies shifted focus to marketing, offering aesthetically pleasing shingle styles resembling wood shakes and slate. Today, homeowners face challenges in balancing price and quality, as modern shingles are thinner and lighter than those from the past.

Navigating complex warranty structures and understanding the impact of roof ventilation are key concerns for homeowners. Products like GoNano Shingle Saver and GoNano Revive offer solutions to enhance roof longevity and save costs through regular maintenance.

Looking back at the evolution of the asphalt shingle industry, it’s clear that innovation and challenges have shaped its path. Making informed choices is crucial, with products like GoNano Shingle Saver and GoNano Revive highlighting the industry’s dedication to quality and savings. Homeowners are encouraged to invest wisely to ensure their roofs last and enhance the beauty and value of their homes.